Andrea Dahlin Hamm
Technical Craft Manager
01 / THE VISION
PATTERNS. PEOPLE. MATERIALS.
Crafting,
connected.
One platform connecting crafters, designers,
yarn suppliers and the stores that serve them.
NOK 5MInvestment sought
Crafthub
02 / THE OPPORTUNITY
Every project connects an industry.
Today, the journey is fragmented.
4participants.
One shared project.
One shared project.
THE CRAFTER'S JOURNEYInspiration is only
Inspiration is only
the first step.
Finding a pattern, choosing suitable yarn and locating a store can mean moving between disconnected tools and shops.
Crafthub connects discovery, guidance and materials in one project journey.
Crafthub’s customer-need thesis: connect inspiration, instructions, materials and commerce.
03 / THE PRODUCT
One project.
A connected experience.
Explore the intended journey,
step by step.
DISCOVER YOUR NEXT PROJECTA pattern is the
A pattern is the
starting point.
Explore knitting and crochet patterns, discover designers and save inspiration for what you want to make next.
ILLUSTRATIVE PRODUCT WALKTHROUGHYOUR PROJECT / 001CRAFTHUB
01
The everyday knit
Find a pattern. Make it yours.
KnittingCrochetDesigners
Inspiration → Pattern
04 / EARLY COMMERCIAL TRACTION
Suppliers are already paying
10
Yarn suppliers onboarded
Reported as onboarded and paid
by the founding team.
250K
NOK average annual subscription
Average yearly price per
onboarded supplier.
IMPLIED ANNUAL SUBSCRIPTION VALUENOK 2.5M
10 suppliers × NOK 250,000 per year
Source: founder-reported paid supplier subscriptions. Annual subscription value = supplier count × average yearly price.
05 / THE BUSINESS MODEL
Subscriptions build the base.
Commerce adds transaction revenue.
SUPPLIER SUBSCRIPTIONS
10 suppliers today. The ambition is 1,200 suppliers at the current average yearly price: NOK 300M in annual subscription revenue at full target scale.
Select a revenue stream to explore its economics. Target calculations are illustrative; pricing, uptake, costs and timing may change.
06 / THE GROWTH AMBITION
Explore the scale.
See the assumptions.
Annual economics at target activity.
Targets are not a revenue forecast.
1M purchasing crafters × 4 garments/year × NOK 1,500 × 10%
Year-one ambition: 1M purchasing crafters.
Average annual spend: NOK 6,000 per crafter.
Average annual spend: NOK 6,000 per crafter.
ILLUSTRATIVE ANNUAL PLATFORM REVENUE600MNOK / YEAR
NOK 6B in underlying annual online sales
Read the model assumptions and limits +
Online: 1M purchasing crafters is the founder's year-one target. NOK 600M assumes every target crafter buys four garments' materials at NOK 1,500 within a full year; a gradual ramp would generate less in that year. POS: 5M crafters × four purchases × NOK 1,500 × 1.75% = NOK 525M in annual fee revenue, before processing costs. The POS target has no supplied deadline. Subscriptions: 1,200 × NOK 250,000 = NOK 300M; Intelligence: 75% of a 5,000-supplier target pool × NOK 5,000 = NOK 18.75M, plus 10,000 designers × NOK 1,500 = NOK 15M, annually. Intelligence is assumed incremental to base supplier subscriptions. Online and POS figures are shown separately because transactions may overlap. No combined revenue total, profit estimate or external market-size claim is made.
07 / THE TEAM & THE RAISE
Built around craft.
Raising NOK 5 million.
To advance the product,
supplier onboarding and commerce rollout.
Rodrigo Ramos
CTO
Eric Mwaimu
Product Architect & CEO
THE NEXT CHAPTER
Connect supply. Activate crafters.
Build repeat commerce.
Proposed priorities for discussion. Funding allocation, runway, valuation and milestone dates remain to be agreed.